The Giftware Association (GA) vice-chairman Jeremy Corner will be involved in three seminars at the Spring Fair to help visitors prepare their businesses to make the most of social media.
Jeremy will speak on Tuesday February 7 from 12-12.30 in the Ecommerce Theatre of the trade show, which will be held at the NEC in Birmingham from February 5-9.
The theme of his presentation is: ‘10 things to do in your business before you start using social media’.
He will discuss how to prepare your business to make the most of social media; how to avoid the classic pitfalls of digital marketing; and how to get your marketing strategy right before going online.
On the same day – between 1pm and 4pm – Jeremy will hold a Meet the Expert session at table 2, where retailers can receive one-to-one social media ‘health checks’.
Finally, on Wednesday February 8 from 11.00-11.50am in the Ecommerce Theatre, he will chair a roundtable session for gift and card retailers to meet and exchange views on the challenges they face in ecommerce and social media
You can find out more about speakers at the Spring Fair here: http://www.springfair.com/content/event-timetable
Jeremy Corner is the director of award-winning greeting card publisher Blue Eyed Sun