Frozen consumers turn to pies, soup and hot chocolate

Householders have sent sales of comfort foods soaring during the recent snowy weather.

Frozen consumers turn to pies, soup and hot chocolate

According to a report on express.co.uk, Tesco has seen a 40% rise in pie sales, while demand for ready meals such as chicken tikka masala is at an all-time high: sales are also up 40% on January last year.

Apple crumble and custard sales have risen 35% at Tesco while at Asda sticky toffee pudding is up 36%.

Sales of soup have soared by 80% at Tesco and 132% at Asda.

Express.co.uk also says that shoppers are turning to hot chocolate and Horlicks for comfort, with sales up 19%, while tea sales have risen 26%.

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