The behind-the-scenes documentary ‘Trouble in Poundland’ airs on Tuesday (June 20) from 9pm to 10pm on ITV.
Narrated by ‘Broadchurch’ actor Andrew Buchan, the programme goes behind the scenes of the business, taking viewers on a journey from meetings at head office, to new product development in the factory, and straight to the shop floor.
Filmed over 12 months following the EU referendum vote, the show follows the impact that tough economic times and a change of company leadership have had on the store’s success.
The broadcaster said: ‘With pound shop customers becoming more bargain-hungry than ever, and the pound reaching an all-time low, there is trouble in store at Poundland as they battle to keep prices low.
‘Just weeks after the UK votes to leave Europe, the chain is taken over and a new leadership team are tasked with turning the struggling business around.
‘Against the backdrop of a year in which the value of the pound has plummeted, staff battle to keep prices low enough to remain a competitive force in the marketplace.’
Poundland added: ‘British consumers are shopping smarter than ever following the vote to leave the EU one year ago. With the economic landscape changing, more shoppers are on the hunt for bargains and it’s up to retailers to respond.’
Poundland first opened its doors at the Octagon Centre in the Staffordshire town of Burton upon Trent in December 1990. Since then, more than 700 stores have been opened in the UK, and over 50 in the Republic of Ireland. Each stocks branded and own brand products, with the majority retailing at the £1 price point. The assortment includes housewares.
The retailer continued: ‘Having been on the frontline of the nation’s high street for nearly three decades, our mission has always been to offer top brands and high quality products at amazing prices.
‘With a new leadership team in place, we are continuing our mission; focusing on £1 and simplifying our multi price offer to bring smart new items we’ve never offered before.
‘’Trouble in Poundland’ will showcase the ways in which we offer unique and surprising products to rival high street and big name brand competitors.
‘From fidget spinners to reading glasses to championing British chocolate, the race is on to keep our customers happy without compromising on quality.’