From shovels to soup, Sainsbury’s shoppers get set for snowfall

Sainsbury’s is expecting bumper sales of cold weather essentials over the next few days, as customers prepare for the forecasted low temperatures, wind and snow.

This week, the supermarket chain is set to sell 7,000 snow shovels. The retailer said it hasn’t sold more than 500 shovels a week since 2012 – but after a mild winter, many shoppers are now preparing for snow.

The company is also expecting to sell 85,000 cans of de-icer and 12,000 windscreen ice scrapers to customers keen to stay safe on the roads.

As temperatures plummet, many will be warding off the cold by stocking up on extra-warm bedding. Sainsbury’s predicts it will sell 2,000 more 13.5 and 15 tog duvets this week than last.

The grocer is also expecting a 50% increase in jumper sales this week and a 35% increase in cardigan sales.

Hearty and warming food will be on the menu for many this week too. The multiple anticipates chilled soup sales to rise by 20%, with hot pies up 10% and ready meals up 5-10%.

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