UK consumers are expected to spend a record £315m this Halloween, splashing out on food and equipment for parties as well as costumes and decorations.
New research by Sainsbury’s reveals that greater numbers than ever before plan to celebrate the annual fright night next Monday, October 31.
Of the 2,000 consumers surveyed, three-quarters plan to host or attend a party, while almost as many will dress up – contributing to the double-digit growth forecast by the retailer across its Halloween range.
Interestingly, the research also shows that adults without children will be spending more than parents, on average £20 versus £13. Sainsbury’s has accordingly increased its offer of adult costumes to include vampire, witch and devil, while this year’s accessories include a screaming skeleton and a singing pumpkin.
The supermarket has also doubled its Halloween-themed food range and is offering its largest-ever range of sweets and bite-size treats.
Said general merchandise director Robbie Feather: “Halloween is a great way for people to forget about reality and escape, whether that’s dressing up or throwing a party.”