Fred Sirieix to host brand new series: Snackmasters

Fred Sirieix has set some of the country’s top chefs an extraordinary challenge: to work out the secret recipes behind Britain’s best-loved snacks.

The French Maître d’hôtel, best known for appearing on Channel 4’s ‘First Dates’, will present the new four-part Channel 4 show entitled ‘Snackmasters’.

The broadcaster said: ‘In each episode, two chefs will battle it out to see who can create the most perfect replica of one iconic snack. They’ll be taking on the Kit Kat, a Snickers bar, the Burger King Whopper and a packet of Pickled Onion Monster Munch. On completing their masterpieces, the chefs will bring their replicas to the very factories that mass-produce them, to be judged by the assembly-line workers and bosses behind the real thing.

‘Each week, the chefs’ culinary technical skills will be put to the test as they attempt to reverse-engineer the snack, with each product’s published list of ingredients as their only clue. Meanwhile comedian Jayde Adams will go behind the scenes in these enormous factories to reveal the real processes that produce millions of the nation’s favourite treats.’

Fred said: “I’ve worked with top chefs all my life. I know only too well how competitive and particular they are. But this is a challenge on a different scale. It is the defining moment of their career. Can they actually replicate a world-famous snack? How will they go about it? Believe me when I say this: these snacks are the hardest thing they ever had to make.”

Channel 4 commissioning editor Alisa Pomeroy added: “We knew that the science behind Britain’s favourite mass-produced snacks was fascinating, but none of us expected the chefs’ attempts to unlock it would be so funny. It’s a joy to see them enter so fully into the spirit of the challenge.”

The show’s transmission dates have not yet been released.

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