The UK has been announced as the partner country for next year’s German trade exhibition Ambiente.
The news was revealed by show organiser Messe Frankfurt at a reception held during the show, which took place at Frankfurt am Main from February 12 -16, for this year’s partner country of Italy.
Detlef Braun, member of the board of management of Messe Frankfurt, said. “We’re delighted that the UK is to be the Partner Country of Ambiente, the world’s leading trade fair for the consumer goods sector.
“The UK is a nation that stands not only for classic but also for eccentric and individual design. Ambiente is the perfect platform for inspiring both the domestic and the world market with its products.”
Sir Sebastian Wood, British Ambassador to Germany, added: “I’m delighted that the UK has been chosen. It’s an excellent opportunity for British companies and designers to present their products and the diversity, innovation and uniqueness of British design, and to establish contact with trade experts and business partners.”
During the reception, Italian Consul General Maurizio Canfora handed the partner country globe to British Consul General Susan Speller and British Honorary Consul Dr Andreas Fabritius.
Among the guests were award-winning actor Mario Adorf and Italian designer Paola Navone, the curator of this year’s partner country presentation.
The partner country presentation is one of the magnets for visitors to Ambiente. The 2016 event, held at Frankfurt am Main from February 12 -16, attracted a total of 4,387 exhibitors from 96 countries that spread their wares across 308,000sq m of exhibition space (gross).
With 137 exhibitors in 2016, the UK is the seventh-biggest exhibitor nation at the show. On the visitor side, the United Kingdom came fifth after Germany at Ambiente 2015.
After Denmark, France, Japan, the USA and Italy, the UK is the sixth partner country of the trade show.
Ambiente 2017 will be held at Frankfurt Fair and Exhibition Centre from February 10 to 14.
Left-right: British Honorary Consul-General Dr Andreas Fabritius, British Consul-General Susan Speller, Member of the Executive Board of Messe Frankfurt GmbH Detlef Braun and Italian Consul General Maurizio Canfora (from left to right)