The event, which will be held in Stratford-upon-Avon at the Crowne Plaza Hotel from January 21 to January 24, is expected to attract more than 300 delegates.
Garden centre owners, managers and their teams who attend will hear advice from Charles on the art of negotiation, on Tuesday January 23.
GCA chief executive Iain Wylie said: “Charles is a highly skilled negotiator and mediation specialist. He draws on 28 years’ experience in the UK diplomatic service, much of it in central and Eastern Europe, where he served as UK Ambassador to Poland (2003-2007) Serbia and Montenegro (2001-2003) and Bosnia and Herzegovina (1996-1998). He is a well-known commentator on international issues, appearing on the BBC, Sky, ITV and CNN.”
Charles has also written for national newspapers ‘The Independent’, ‘The Guardian’, the ‘Daily Mail’, ‘The Sun’, contributed to National Review Online and Radio Free Europe, and is part of ‘The Daily Telegraph’ comment team.
Iain added: “The Tuesday of the conference is always our day for strategy, so Charles will be joining other keynote speakers giving talks on subjects such as the economy, challenges facing business and the direction of future market trends, with an emphasis on maintaining and enhancing profitability. We’ll be announcing the details of our other guest speakers very soon.”
The GCA represents nearly 200 garden centres nationwide. Places for the event can be booked via the GCA website www.gca.org.uk.