Forma House has achieved its first major UK store launch of the Tescoma range in collaboration with Weston-super-Mare independent Skidmores.
Introduced at this year’s Spring Fair, the Tescoma collection offers a one-stop shop for kitchenware products at value prices. The offer caters for preparation, serving and dining, and spans everything from food storage to bakeware. A minimum three-year guarantee is provided across all the product ranges.
Forma House is also offering a bespoke product merchandising service for buyers. Once initial product selections have been made, the Tescoma production office will then put together a planogram showing how best to present the products to maximise in-store displays and sales. Stock planning sheets are also included, highlighting product descriptions, EAN codes and box quantities for ease of stock top-up and rotation.
Skidmores of Weston-super-Mare has been established for over 90 years, and has traditionally focused on furniture and interiors, only recently deciding to move into kitchenware. Its initial Tescoma offer comprises 75 product lines.
Store buyer Elaine Gills said the shop had chosen the brand because “we really loved the brand image and overall presentation of the range”.
Established in 1992, Tescoma has grown to become a major force within the global housewares industry, and now achieves an annual turnover of over €100m.
The picture shows Forma House sales agent David Jarrett with Carol Richardson, Elaine Gills and Nikki Kemmish of Skidmores.