Forma House has been appointed exclusive UK distributor for Sagaform with immediate effect.
Forma House, whose portfolio includes the Guzzini, Legnoart and Sanelli housewares brands, says it intends to build the Swedish company into a strong brand in the UK.
“Forma House’s focus now is really on brand management and we’ll be relaunching the Sagaform brand in a big way,” Richard Watts, Forma House’s marketing & development coordinator, told housewareslive.net. “Sagaform were interested in that because the brand is known in the trade but it’s not known to the end user: we can make the end user well aware of their product.
“They’ve got some fantastic new products coming out that we’ll be launching in September to all of our customers,” he went on. “They stick with the quality of Scandinavian design but they’re really opening up possibilities in terms of pricing; it’s very competitive now compared with what it was two years ago.”
Watts said Forma House is taking orders for Sagaform now, with the warehouse ready to make deliveries as of September 1.