Forma House launches New York’s lifestyle Built brand

The latest trend from New York City is on its way to
the UK as Forma House signs an exclusive distribution deal for the Food & Drink plus Baby ranges of Built.

Forma House launches New York’s lifestyle Built brand

The collection of insulated bags and accessories is made entirely from wetsuit material Neoprene, which means the products are both stain resistant and machine washable.

The designs are trend driven and include an exclusive collection by French Bull.

The collection includes the best-selling Gourmet Getaway lunch bags, Market totes, oven mitts, wine totes, bibs, baby bottle totes and changing pads.

January 2010 will see a campaign launched across the UK media to promote Built, which is a fast-growing lifestyle brand whose products are sold in more than 45 countries worldwide.

The collection launched at this year’s Autumn Fair, and Forma House says the first batch of available stock sold out on the first day of the show, exceeding expectations.

Retail price Wine tote, £18.50; Gourmet Getaway lunch bag, £30.50; Market tote, £49.50

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