The new Crock Pot Sauté slow cooker is benefiting from a major press advertising boost – and has also been voted best slow cooker by Good Housekeeping magazine.
The four-month ad campaign began in September to coincide with the product’s launch and will run until the end of the year. Full-page adverts are appearing in magazines such as BBC Good Food, Delicious, Olive and Observer Food Monthly.
London-based supplier Crock Pot has gained distribution for the product through retailers such as John Lewis, Argos and Tesco Direct. And it also features in the November issue of Good Housekeeping, where it scores top points in a survey of slow cookers.