Department store group Debenhams has launched its 2019 Christmas campaign, which focuses on thoughtful gifting for all the family and features ‘The X Factor’ and ‘I’m a Celebrity Get me Out of Here’ star Fleur East, who also provides the soundtrack with her new single ‘Size’.
The two Christmas adverts are part of Debenhams’ multi-million-pound marketing campaign. One sees Fleur acting as a festive fairy godmother, taking the stress out of shopping for ‘hard to buy for’ family members, with a wave of her magic wand. The other showcases Debenhams’ array of advent calendars – claimed to be the largest range of any retailer. These range from a beauty advent calendar, to those containing alcohol and chocolate, and more specialised brand-focused calendars such as Yankee Candle and LEGO.
Mark Stevens, creative director of Debenhams, said: “When it comes to buying gifts, being thoughtful can often result in more stress, added expense and visits to multiple shops. However, Debenhams is here to put the fun back into the festivities.
“We’ve thought of everything and handpicked a huge range of on-trend gifts that customers can personalise to show their family and friends they love them, without blowing the budget.
“The pressure isn’t only on in terms of time but financially too; Christmas is the most wonderful time of the year but also the most expensive, so we have extended our 3-for-2 offers on gifts to make it easier than ever to give memorable presents to the whole family.”
The ad campaign, which was created and produced in-house, will run across TV, outdoor, social media, digital and print, as well as being brought to life in shop windows and in store. It launched on Sunday November 10 (appearing on ITV during Harry Potter and again ahead of the first episode of ‘Ant & Dec’s DNA Journey’) and will continue to appear during primetime TV moments on ITV and Channel 4.
To watch the Debenhams Christmas ad, visit https://youtu.be/L5fLOe1gJmU