Food website BBCGoodFood.com has been relaunched and now features responsive design technology.

Facelift for BBCGoodFood.com

Food website BBCGoodFood.com has been relaunched and now features responsive design technology.

The new-look site aims to offer fans more practical ‘how to’ video content and more powerful search and easier navigation options. Its responsive design technology is designed to ensure that users experience “a seamless viewing experience across all devices, by automatically adapting to users’ needs, shrinking or expanding to adjust to desktop, mobile or tablet”.

Alex White, Head of Digital Publishing, UK at BBC Worldwide, said: “As an innovator within the digital food industry, it’s hugely exciting to unveil the fresh-faced BBCGoodFood.comwebsite.

“We’re proud to include more high quality video content and of course, our show-stopping recipes remain at the heart of everything we do. With a lively and loyal social media community, we hope that the site’s re-launch will also encourage greater social engagement, with more options than ever before to recommend, review and share our triple tested recipes”.

Launched in 2006, BBCGoodFood.com has eight million unique users and attracts up to 40.9 million page views per month, with Sunday proving the most popular day of the week for recipe browsing.

The UK’s top 10 most voted for recipes, according to site’s UK users are: Lemon Drizzle Cake, followed by Ultimate Chocolate Cake, Chill-Con-Carne, Yummy Scrummy Carrot Cake, Best Ever Brownies, Carrot and Lentil Soup, Chicken and Chorizo Jambalaya, Spicy Root and Lentil Casserole, Mustard Stuffed Chicken and Classic Scones with Jam and Clotted Cream. In total it offers more than 7,000 triple-tested recipes with 70-100 new additions every month.

A range of BBC Good Food Apps have been launched over the past two years to complement the website, including Healthy, One-pot and Cake. To date BBC Good Food apps have been downloaded 2 million times.

A free-to-download master app also launched in October 2012, which acts as a virtual bookshelf for fans to keep all their BBC Good Foodcookbooks together, as well as offering tips and virtual cooking tools. Fans of BBC Good Food can also share their latest culinary delights with others via Facebookand Twitter.

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