An annual trade show for the specialist food & drink retail sector takes place from April 24 to April 26 at the NEC in Birmingham.

Explore a new market at The Farm Shop & Deli Show

An annual trade show for the specialist food & drink retail sector takes place from April 24 to April 26 at the NEC in Birmingham.

Back for its seventh year, the Farm Shop & Deli Show returns with a host of stands, speakers and awards.

The 2017 show is set to be the biggest yet with over 450 exhibitors on hand to showcase their food, drink, gifts and equipment to an expected audience of more than 3,500 owners/buyers from farm shops, delis, food halls, garden centres, butchers, bakers and other fine food outlets.

The event is organised by William Reed Business Media, publisher of ‘The Grocer’, ‘Meat Trades Journal’ and ‘British Baker’. It is co-located with National Convenience Show and The Forecourt Show, providing scope for networking with 7,000-plus additional visitors.

This year, the organiser is looking to grow the show, following feedback from visitors requesting more diversity in exhibitors.

So far, it has added over 50 non-food exhibitors ranging from coffee machines, gifts, greetings cards and home brewing kits to packaging and lighting.

But it is keen to attract more companies exhibiting machinery, packaging and equipment through to knives, furniture and flooring. To exhibit, visit farmshopanddelishow.co.uk/exhibit/enquire-about-exhibiting

Several experts will take to the stage during the event, offering insight into industry trends as well as sharing business inspiration and advice. ‘Farm Shop & Deli Live’ will be chaired by chef, broadcaster and writer Richard Fox, who will guide audiences through a programme of live sessions and debates.

Visitors on opening day can witness Tom and Henry Herbert from Hobbs House Bakery in in the Cotswolds divulge their trade secrets. The famous baking duo will share their success story and the recipe for their soughdough bread, while revealing insightful tips for retailers based on their own Hobbs House experiences.

Building relationships with customers is vital for small food retailers and BBC1’s ‘The Apprentice’ candidate, TV presenter and author Saira Kahn will share her views on how to get customer engagement right.

Paul Hargreaves, chief executive officer of Cotswold Fayre, a leading name in wholesale speciality food and drink distribution, will advise visitors on how to harness ‘people power’. His session will explore how to build a workplace community, get Millennials onside and empower teams so retailers can hold onto their top talent.

Retailer Patricia Michelson, founder and director of La Fromagerie will share her thoughts. La Fromagerie in London features a walk-in cheese room as well as a shop floor dedicated to produce. She will demonstrate how local stores can maximise sales through superior displays.

Melissa Cole, award winning beer writer and sommelier, will talk about the dos and don’ts for creating the ultimate craft beer with an interactive tasting session (while Richard Fox will cook up some deli classics for ‘the perfect combination’).

The Farm Shop & Deli Awards Final 2017 will also be held at the show, attracting entrants from hundreds of the UK’s independent speciality retailers selling regional fresh farm produce or with a deli counter. Categories include Baker, Butcher, Cheesemonger, Fishmonger, Delicatessen, Greengrocer, Market, Village Store and Online Business.

The awards are chaired by broadcaster and writer Nigel Barden and his panel of judges will reward prizes for the highest levels of customer service, product knowledge, initiative, innovation and community involvement.

Online registration is open at www.farmshopanddelishow.co.ukand a visitor badge will gain additional access to The Forecourt Show and the National Convenience Show which run alongside.

The show is supported by The Giftware Association and FARMA (a not-for-profit association of farm shops and farmers’ markets from across the UK).

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