Exclusively Shows reveal seminar programme

Details have been revealed of a seminar programme planned for the upcoming co-located Exclusively Housewares and Exclusively Electrical shows.

Owned and organised by Brooke House Exhibitions on behalf of BHETA (British Home Enhancement Trade Association), the shows will run on June 12 and June 13 at the Business Design Centre in London.

The seminar programme will take place on day two (June 13), at the mezzanine above Exclusively Electrical.

There will be five presentations:

10.30-11.00 Kelly Whitwick, UK retail lead of market research company GFK, will present market updates covering the housewares and small electrical sectors and provide an insight into the latest consumer trends.

11.10- 11.40 Julie Holden, national membership manager of bira (British Independent Retailers Association), will hold a panel discussion with a selection of bira members, followed by a Q&A with the audience. The panel will talk about issues faced by independents, covering retailers in different stages from start-ups to well-established businesses and those that have diversified.

11.50-12-20 Neil Curtis, managing director of online marketing agency Net Visibility, will address the latest trends for online marketing and the move towards mobile advertising. Topics covered will include SEO, paid search and paid social.

12.30-1.00 Phil Pond, director of consumer and design insights of trend forecasting company Scarlet Opus, will outline three key consumer trends for 2018/9, explain how they translate into housewares and small electricals, and suggest how this knowledge can be used to inform and inspire retail merchandising.

1.10-1.30 Laura Cohen of Hearst Magazines UK is the Good Housekeeping Institute sales & licensing director, endorsements & business development. She will talk about ‘the relevance of a Good Housekeeping endorsement in the modern world of unfettered choice’. Laura specialises in helping clients make the most of a Good Housekeeping endorsement, driving sales and awareness of their products and ensuring a strategic approach to consumer communications.

The seminars are sponsored by BHETA and hosted by BHETA housewares sector director Will Jones. He said: “We’re very proud to once again be sponsoring the Exclusively seminar programme. It’s crucial that suppliers and retailers alike possess a clear understanding of the market and the latest fashions and trends.

“The excellent line-up of speakers for this year’s seminar programme will ensure that that the audience leave better informed and equipped to deliver relevant products and initiatives to stimulate the market.”

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