Exclusively Housewares turns sweet sixteen

Upcoming trade exhibition Exclusively Housewares celebrates its 16th birthday this year.

The event, which is owned and organised by Brooke House Exhibitions, which is part of the British Home Enhancement Trade Association (BHETA), will take place at the Business Design Centre in London on June 13 and June 14,

In 2015, sister show Exclusively Electrical was launched to run alongside. It retains the same format and style of Exclusively Housewares but is focused entirely on small kitchen appliances and domestic appliances (SKA and SDA).

Visitors – who are limited to bona fide buyers of housewares – can move freely between the shows.

There will be a total of 125 exhibitors at Exclusively Housewares, with 16 new this year. These are: 2tech, Brewed by Hand, CIE Europe, Coravin Europe, EKO Utility (UK), ITALTRADE, Jersey Pottery, Kambukka bvba, Ladelle UK, Lavazza Coffee UK, LSA International, Original Clean 1886, PLAST1, Proplas 2008, What More UK and ZAK DESIGNS EUROPE.

For Exclusively Electrical, the tally is 22 exhibitors, with nine new this year. These are: ECOVACS Europe. Espresso Supply, Luba Distribution, Melitta UK, New Dawn Distribution, NSAuk, Pik-A-Pak Home Electrical, SMEG UK and Vybra Solutions.

A new introduction for the 2017 shows is ‘Tomorrow’s Kitchen’. Located in the Atrium Gallery above Exclusively Electrical, this feature will host product demonstrations on day one (Tuesday, June 13) and will be transformed into a seminar area for day two (Wednesday, June 14).

In addition, consultancy Scarlet Opus will run trend tours for visitors encompassing both exhibitions. These 25-30 minute excursions will feature 8-10 products that the trend forecaster feels sum up the key consumer trends that will be playing out in the housewares market in coming months.

Visitors will be offered the opportunity to request their own team tour, or they can book a place on a timed tour. Places are limited to 6-7 people per tour.

There will also be trend trail signage around the shows identifying products that characterise the trends noted by Scarlet Opus. Every chosen product will be displayed together in an ‘On Trend’ area to give visitors an overview of each trend.

The display area will include trend mood boards and an example of a merchandised Christmas window display, to help retailers understand how they can interpret the trends in their own stores.

Both shows will offer free refreshments, including tea and coffee from roving trollies (sponsored by Brita) and a two-course lunch.

A buyer’s lounge, with free refreshments and WiFi access, is available too (sponsored by RKW brands Tower, Morphy Richards and Swan).

*Buyers interested in visiting either show can register their interest online via www.exclusivelyhousewares.co.uk or www.exclusivelyelectrical.co.uk or by calling 0121 237 1130.

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