The organiser of the Exclusively Housewares show is planning to create a dedicated hall for its small domestic appliance (SDA) exhibitors in 2015.

Exclusively Housewares reveals new project

The organiser of the Exclusively Housewares show is planning to create a dedicated hall for its small domestic appliance (SDA) exhibitors in 2015.

Exclusively Housewares reveals new project

Exclusively Housewares, which runs annually in June at the Business Design Centre in London, is widely acknowledged to be one of the key events within the housewares industry.

The exhibition is attended by key buyers from across the UK, and across all types of retail channels, including the independent cookshops, department stores, and multiple grocery chains, along with garden centres, e-commerce sites and TV and catalogue retailers. The 2013 show attracted its biggest audience to date, with visitor numbers up on 2012 by just over 6%.

The increasing levels of interest in the small electricals sector, from both suppliers and buyers, has led show organiser Brooke House Exhibitions (BHE) to commit to increasing the number of SDA suppliers at the show in 2014, with a view to featuring a dedicated hall for this product area at the show in 2015.

Show director Simon Boyd said: “Our interest in this sector will include all the small electrical product categories as reported on by GfK: linencare; electrical cooking, including microwaves; beverage making; food preparation; and floorcare.

A marketing campaign will be launched to ensure that the relevant suppliers in these sectors, and the appropriate buyers from current visiting companies, and from the electrical retail sector, are aware of the show’s increased SDA offer.

The aim is stimulate visitors and exhibitors alike and encourage closer links with an important sector within the home market.

The move will also have the added benefit of creating more space in the show for mainstream housewares suppliers, for which the show has a considerable waiting list.

Exclusively Housewares already has a significant number of SDA exhibitors as part of the product mix at the show, including Ascaso, Bamix, Bodum, Bugatti, De’Longhi, Dualit, Graef, Horwood Homewares, Hostess, Jura, Kenwood, Meyer, Morphy Richards, Salter, Severin, Swan, Tefal and Vitamix. In addition, Starbucks used this year’s show to launch its new 580 Verismo single cup coffee system via its new distributor EPE International.

All these exhibitors were canvassed at the 2013 show on the possibility of creating a dedicated SDA area in the venue’s Gallery Hall. “The majority were enthusiastic,” said Simon Boyd, as they do not currently have a trade show dedicated entirely to their sector.

“We will prove to our SDA exhibitors that we can find and deliver an audience for their products, which still includes all of our current visitors. Equally we are confident there will be a welcome crossover of interest from SDA buyers in the show’s mainstream housewares offer.”

SDA companies interested in finding out more about the project should contact Patrick Wade, the show’s director of sales, on 01825 750784 or via patrick.wade@exclusivelyhousewares.co.uk.

The 2014 Exclusively Housewares show will run at the Business Design Centre in London on Tuesday, 10 June and Wednesday, 11 June. If you would like to attend please get in touch with the team via info@exclusivelyhousewares.co.uk or 0121 237 1130.

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