Exclusively Housewares launches Xmas initiative

Visitors to the Exclusively Housewares trade show and its new sister event Exclusively Electrical are being encouraged to do their ‘Christmas Shopping’ when they attend the exhibitions, held from June 9-10 at the Business Design Centre in London.

Exclusively Housewares launches Xmas initiative

Exclusively Housewares show director Simon Boyd said: “June is a good time to place orders for delivery in October, ready for the busy Christmas sales period. So we’re asking all our exhibitors to think ahead and make sure they’ve got some good offers available.

“Exclusively Housewares and Exclusively Electrical will be the perfect place to find attractive Christmas gift ideas to help attract footfall -and whether the items ordered are a mainstream or complementary offer, they will add colour and impact to any retail environment.”

He continued: “Many products in housewares and electricals are fashion-led, on trend, and are often a key visual element in the home. They also make great gifts. So whether you run a kitchen showroom, a department store, a specialist cookshop, or a general electrical store, a good product offer will help to create interest and deliver good profit margins.”

The Christmas Shopping promotion will be presented as a Christmas Offer Trail, with a special Christmas tree icon and leaflet to help guide visitors around the offers in both shows.

New exhibitors For Exclusively Housewares this year include Berghoff Worldwide, Charles Viancin, E-Cloth, What More and Whitefurze. They will join a line-up of long term supporters such as Addis, Charles Bentley & Son, Bodum, Brabantia, DKB, Eddingtons, Gilberts, I Grunwerg, Imperial, Jeray, Joseph Joseph, Le Creuset, Metaltex, Meyer, Pyrex, Salter, Scott Brothers, Simplehuman, T&G, Taylors Eye Witness, Western House and Zodiac Stainless Products.

Exclusively Electrical is a new specialist SDA show that takes place in the same venue at the same time. It is a self-contained exhibition positioned directly alongside Exclusively Housewares, with its own buyer registration entry point. It will be supported by its own dedicated marketing and promotional plan and aims to appeal to an extended sector of buyers who currently do not have a similar show in their market sector. Both events are owned and organised by Brooke House Exhibitions on behalf of the British Home Enhancement Trade Association (BHETA).

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