BHETA’s 2020 Exclusively Digital sees the debut of a new ‘Launchpad’ initiative showcasing products from smaller manufacturers and suppliers in the housewares industry. With the live show’s proven track record for enabling established brands to get in front of buyers and the media, the idea of the Launchpad is to do the same for companies who have not previously been involved with Exclusively.
Originally planned as a shell scheme area at the live show, the Launchpad is now a specifically curated area of the Exclusively Digital website, benefitting equally from the extensive promotional package which is available to all exhibitors. Brands participating include Bee Bee Wraps, Bakedin, Designer Fragrances, Fixits.com, Flexisnake, Newey & Bloomer, Noveltea, Paxton & Whitfield, Ross & Ross Gifts, Scoof and Spice Kitchen.
Will Jones, Chief Operating Officer at BHETA and chair of Exclusively, said: “One of the unique aspects of the Exclusively show is that it has always provided a level playing field for large and small brands. Our Launchpad initiative allows the newest and the smallest businesses to get in front of some of the industry’s most significant buyers. From a buyer and media perspective, it helps retailers, journalists and influencers find something that little bit different, which they are unlikely to have been seen before.”