Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Forma House has been officially announced as the exclusive UK & Ireland distributor of Eva Solo.
Established in Copenhagen at the beginning of the 20th century, Eva Solo produces tableware and kitchenware across the cooking, serving, living, bath and outdoor categories.
Forma House business development manager Simon Maghnagi said of the signing: “The entire team here at Forma is thrilled to be representing such an iconic name respected globally across the housewares industry. We now look forward to sharing the new Eva Solo winter fall collection with visitors at the upcoming Top Drawer trade show in London.”
He continued: “Giftware is such a key sector here in the UK and this is one area that Eva Solo really delivers on. Picking up a useful gift – especially for men – that is stylish and practical can be a challenging affair. Opting for a ‘novelty’ item often feels like the only option. Well, not any more – thanks to a brand that we believe offers stand-out quality and oozes with originality.”
Eva Solo export manager Susanne Marie Holm also commented on the new partnership. She said: “Forma House has been established in the UK housewares industry for nearly 50 years and we are really excited to be working with such a respected partner.
“We also look forward to building on our current brand presence within the UK market and reaching more consumers, to share the world of Eva Solo through Forma’s incredible network of retailers.”
