Housewares supplier Ethos triumphed in The Licensing Awards 2014, held on Tuesday (September 16) at London’s Grosvenor House Hotel.
Some 1,400 retailers, licensees, licensors and suppliers attended the ceremony, which was hosted by comedian and entertainer Miles Jupp. Organised annually by The Licensing Source Book Europe, the event celebrates the achievements of all aspects of the licensing industry, from retailers, products and licensed properties to marketing. The headline sponsor was Spring Fair International, while Licensing Industry Merchandisers’ Association (LIMA) gave its support.
Ethos won the Best Licensed Home Décor, Tableware or Housewares Range award for its Great British Bake Off kitchenware range. It beat competition from five finalists: the Marvel Art Deco Canvas Range from Pyramid, Mr Men & Little Miss Cooking Sets from Creative Tops, Pantone Universe Range from Whitbread Wilkinson, Star Wars Kitchenware from Lakeland and VW Lunch bags from Monster Factory.
Gary Wood of Ethos collected the award and said he was “extremely pleased and honoured to accept it on behalf of Ethos and the creative designers that brought the Great British Bake Off range to life”. The range comprises non-stick bakeware manufactured in the UK with British steel and co-ordinating items, from mixing bowls and utensils to chopping boards and more.
The Best Licensed Brand Range was scooped by Merison Retail for its Jamie Oliver Kitchenware, while retailer award winners were Asda, Argos and Lakeland.