The Support for Independent Retail campaign is urging independent retailers to take part in its annual 'Enjoy an Independent Easter' event.

Enjoy an Independent Easter!

The Support for Independent Retail campaign is urging independent retailers to take part in its annual ‘Enjoy an Independent Easter’ event.

Enjoy an Independent Easter!

The initiative is now in its third year, following its launch in 2013. Towns are invited to run the event between Saturday March 21 and Monday April 6 – capturing most of the UK’s standard school holidays in the two weeks to Easter (which lands on April 5).

During that period, shoppers will be able to go on Easter Egg Hunts, visiting participating shops marked on their Easter Egg Hunt maps to collect ‘eggs’ (egg-shaped stickers). Once all the eggs have been collected, the shoppers win a prize, such as a real chocolate egg or other Easter-themed treat. Kids will also receive a certificate of completion. Some towns also offer consumers the chance to enter a prize draw.

To find out more visit www.indieeaster.co.uk and specifically www.indieeaster.co.uk/easter-egg-hunt. The website includes branding templates and resources, how-to guides and advice for making the most of taking part. There is no charge.

The ‘Enjoy an Independent Easter’ campaign is one of three annual events, joining Independent Retailer Month and Celebrate an Independent Christmas, as part of the Support for Independent Retail campaign.

Together, these events aim to create a nationwide effort to improve footfall to high streets, towns and village centres, increasing consumer confidence and boosting retail sales. The campaign was founded by Clare Rayner.

She said: “Even though independent retailers are only just beginning to recover from the Christmas period, it’s now time to start planning ahead for Easter. ‘Enjoy an Independent Easter’ is a great activity to get people shopping locally. It’s fun for all the family and will make sure that consumers are aware of the fantastic, unique shops that can be found right on their doorsteps.

“It’s absolutely vital that independent retailers get involved and help to organise an Easter Egg Hunt for their area. Footfall statistics across the last year were incredibly disappointing for high streets and shopping centres, so independent retailers were among the many that missed out.

“That shouldn’t be the case – independent retailers are a vital part of the UK’s shopping scene, and consumers need a gentle nudge to remind them to spend with their local shops.”

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The 'Enjoy an Independent Easter' campaign is now well under way. Organised by Support for Independent Retail, the event focuses on engaging local independent businesses to create activities that will have a positive social and economic impact in their locale.

Enjoy an Independent Easter

The ‘Enjoy an Independent Easter’ campaign is now well under way. Organised by Support for Independent Retail, the event focuses on engaging local independent businesses to create activities that will have a positive social and economic impact in their locale.

Enjoy an Independent Easter

The campaign made its debut in 2013, and is now being repeated in towns across the country, which have been running events between Saturday April 5 and Monday April 21. Towns involved include Bishops Waltham, Bucknell, Clarkston, Congleton, Dunblane, Giffnock, Hertford, Huntingdon, Kidsgrove, Lethworth, Marlborough, Ossett, Ramsgate, Saffron Walden, St Neots, Stratford upon Avon and Tunbridge Wells.

During the period, shoppers can participate in an Easter Egg Hunt by visiting participating shops on their Easter Egg Hunt maps and collecting ‘virtual eggs’ (an egg-shaped sticker). When all the eggs have been collected, the shoppers win a prize and a certificate. The Hunt is a way for the local business community to work together to drive footfall and sales. It is intended to be a fun and competitive ‘game’ for shoppers which can deliver a more serious, positive impact on the local business community.

‘Enjoy an Independent Easter’ is one of three annual campaigns that include ‘Independent Retailer Month’ and ‘Celebrate an Independent Christmas’. Together, they create a nationwide effort to improve footfall to high streets, towns and village centres, to increase consumer confidence, and to boost retail sales.

Independent Retailer Month runs annually throughout July. The purpose is to create fun activities and events in stores, between a group of stores, or across a whole town. The aim is to increase footfall into towns and villages and to remind people how enjoyable it is to shop local – and to highlight the role that smaller independent retailers play in the communities they serve, the local economy they contribute to, and in the retail sector as a whole.

To find out how to get involved see www.independentretailermonth.co.uk/get-involved

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