Giftware manufacturer and distributor Enesco has signed a licence agreement with greeting card company Hallmark UK.
Ken Johnson, managing director of Enesco Europe, commented: “We’re very excited to be working on a new giftware relationship with Hallmark UK.”
Drawing on Enesco’s years of experience in giftware manufacturing, two new collections inspired by the artwork of two of Hallmark’s most popular card collections, Little Meow and Style & Gracie, have been launched, with plans for further introductions in January.
The Little Meow range will include mugs, figurines, plush and accessories. The Style & Gracie range will include figurines, wine glasses, tote bags and accessories.
Julie Michell, senior licensing manager of Hallmark, said: “We’re delighted to be working with Enesco across a whole range of gifting, both in the UK and internationally.
“With their first Hallmark range, they have really captured the essence of Style & Gracie and developed some fabulous products. With more ranges planned we’re looking forward to a long and successful partnership.’
Enesco is major player in the contemporary gift and home market. It specialises in licenced products such as Beatrix Potter, Disney, Classic Winnie the Pooh, Boo, Grumpy Cat, Pusheen, Peanuts, Designs by Lolita and most recently Hallmark and Flower Fairies and is expanding into ceramic giftware.
The Border Fine Arts Studio Collection offers ceramics, clocks and resin designs, while the Studio Collection incorporates naturalistic and humorous studies of animals and birds. It is also the exclusive distributor for Himalayan Candles and the Demdaco Portfolio Collection, which features its Kelly Rae Roberts and Art Hearts collections.
The Lolita glassware brand has also joined the Enesco family. This hand-painted collection features cocktail recipes on the bottom of each wine glass.