Emma Bridgewater is one of several new housewares brands now available at high street retailer Argos, launched as part of its 'transformation strategy'.

Emma Bridgewater to launch range at Argos

Emma Bridgewater is one of several new housewares brands now available at high street retailer Argos, launched as part of its ‘transformation strategy’.

Emma Bridgewater to launch range at Argos

Lovers of the brand can choose from over 90 different products from the Emma Bridgewater range at Argos, including colourful kitchenware, clothing, iPhone cases, stationery and gift wrap and boxes. The range has been launched with its own dedicated branded shop on argos.co.uk which showcases the collection with photography and product information in one place.

Argos key brands buying manager Fay Williams said: “We have seen a real trend towards retro home products in recent years, and Emma Bridgewater’s range sums up traditional British quirkiness. From designs ranging from pink hearts to black toast and stars, we are sure that Emma Bridgewater’s unique products will be a big hit with Argos customers whether they’re shopping for fashion accessories or something new for the kitchen.”

Customers shopping at Argos for the home can now also access Denby, Green Pan and Royal Doulton.

Argos continues to be the UK’s largest high street retailer online with 635 million website and app visits in the 12 months to February 2013. Argos serves around 124 million customers a year through its network of around 735 stores.

In the financial year to February 2013, Argos sales were £3.9 billion and it employed some 30,000 people across the business.

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