Housewares Business-to-business magazine for housewares retailers and their suppliers
Elite Tins’ biggest license partner to date, lifestyle clothing and accessories brand FatFace, is bringing its designs to tin storage.
The housewares supplier has expanded its licensed kitchenware offering with storageware including cake tins, tea, coffee and sugar tins, biscuit tins and a tin tray – with giftware to follow.
Elite Tins managing director James Brierley said: “It was a compliment to be approached by FatFace and we jumped at the chance to launch their well-loved patterns onto our tin products. These are unique designs and their appeal stretches far beyond FatFace’s own customer base.”
Gabrielle Sims, head of licensing at FatFace, added: “Absolutely everything we do at FatFace is designed to be loved by our customers for life outside 9-5, so there was no better place to start than with Elite, the UK’s market leader in tin. The kitchenware collection is designed to be very versatile, so that it sits in most kitchens and brightens up any shelf or table.”
