Appliance supplier Electrolux has been confirmed as headline sponsor of the capital’s annual winter food festival: Taste of London Winter.
Located in London’s East End area – a stone’s throw from Shoreditch in Tobacco Dock – Taste of London Winter (formerly known as Taste of Christmas) takes place from November 20-23. This year’s festival theme is ‘Forgotten Foods’ and will celebrate our culinary heritage. Electrolux’s Michelin-starred partner chefs Tom Kitchen, Colin Mcgurran and Francesco Mezzei will be inspiring and informing food lovers in the Electrolux feature areas, using Electrolux’s ovens and hobs.
The Electrolux Taste Theatre will host an array of world class chefs, and up-and-coming talent, including Atul Kochhar, Michel Roux Jr, Monica Galetti, Raymond Blanc, Theo Randall and Valentine Warner. The Electrolux Chefs’ Secrets will offer interactive cooking demonstrations, giving visitors the opportunity to get hands on with the latest steam and induction technology. Another feature is Electrolux Secret Ingredient. This aims to ’empower and expand the cooking capabilities’ of aspiring home cooks by giving visitors ‘an unforgettable sensory experience’ involving sound, smell, touch and taste using naturally sourced, matched seasonal ingredients.
Electrolux marketing manager Vanessa Holloway said: “Electrolux, with its partner chefs, aims to give visitors an interactive cooking experience like never before using the latest steam ovens and induction hobs, so food-lovers can be super-inspired with new cooking techniques, delicious dishes and top tips from their much loved chefs.”