Electrolux will return to Taste of London this summer, and for the first time ever, as headline sponsor.
The festival, which takes place at Regent’s Park from June 18-22, is being billed as the ‘stand-out culinary event of the season, with a stellar line up of the UK’s favourite chefs and restaurants’.
Electrolux’s Michelin-starred partner chef Simon Hulstone and leading chef Francesco Mazzei will be cooking in the Electrolux feature areas. The Electrolux Taste Theatre will host an array of famous chefs and up and coming talent showcasing their culinary skills including Tom Kerridge, Monica Galetti, Rene Redzepi and Michel Roux Jnr. The popular ‘Electrolux Chefs’ Secrets’ feature returns this year, giving visitors the opportunity to get up close and personal with big culinary names in an interactive cooking demonstration whilst also getting hands on with the latest steam and induction technology.
A new feature from Electrolux for 2014 is Secret Ingredient, an experience that aims to expand the cooking capabilities of aspiring home cooks. Secret Ingredient is designed to give visitors an ‘unforgettable sensory experience’ involving sound, smell, touch and taste using naturally sourced, seasonal ingredients. Visitors can find out Simon Hulstone’s secret ingredient and will be encouraged to share theirs too, such as a favourite recipe handed down from generations or the best produce from their home town.
Electrolux marketing manager Vanessa Holloway said: “Taste Festivals offer us the perfect platform to engage on a much deeper and more emotional level with our core consumers; foodies who are seeking technology that can give them the freedom to experiment and create a host of inspirational recipes and new cooking methods.”