Housewares Business-to-business magazine for housewares retailers and their suppliers
Kitchen trolleys from housewares supplier Eddingtons have been selected to feature in a window display at London department store Harrods.
With a theme called ‘Stealing Beauty’, the scheme appears in the windows on Hans Crescent. It is designed to support the upmarket retailer’s Food Hall. Some of Harrods’ top food and drink brands will deck out the windows until March 27.
Harrods’ head of visual merchandising Alex Wells Greco said: “As this is the first time that the Food Halls have had full ownership of the Hans Crescent windows, we wanted to create something that would truly illustrate the workmanship and artistry that goes in to our most celebrated food and beverage products.
“Emphasising provenance was a key message for us, so we thought what better way to showcase this than alongside nature’s most beautiful creatures. There’s something strikingly symbolic about these exquisite animals and birds swarming around our finest food and beverage products; invoking a sense of irresistibility and desire in those who pass by.”
Harrods partnered with a host of international brands to launch the Stealing Beauty windows including Laurent-Perrier, Caviar House & Prunier, Parmigiano Reggiano, Delice, Fiona Cairns, Roberto Cavalli Chocolates and Moyses Stevens. Exclusive and limited edition pieces are showcased in the windows, spanning confectionery, pantry and tea. Customers can also take part in a variety of tastings being held in the Food Halls during the period.
