eBay.co.uk reveals 2018 wedding trends

With Meghan and Harry, and Eugenie and James setting the tone for a year of high-profile weddings, eBay.co.uk has revealed that 2018 is the year of the blushing (pink) bride.

The online marketplace has reported that the months of January and February are critical when it comes to planning the big day. And it appears that brides-to-be tend to scroll for inspiration on Sundays, with more than 50,000 searches for ‘wedding dress’ in the last month alone.

eBay.co.uk has also uncovered some of the key wedding trends this year:

Engagement ring: Those looking for engagement rings are taking a lead from Princess Eugenie. There was double the amount of searches for ‘pink sapphire’ on eBay.co.uk during the week of her wedding announcement, compared with the previous week.

Dress: Brides-to-be are following in the footsteps of celebrities Agyness Deyn and Gwen Stefani, with nearly 600 searches for ‘pink wedding dress’ in the last month.

Dessert: eBay.co.uk has seen nearly 400 searches for ‘doughnut wall’ in the last month – and with nearly 20,000 tags for #donutwall on Instagram, it’s safe to say that these treat-filled installations will be a popular choice in 2018 as an alternative to the traditional dessert table.

Stationery: Data from eBay.co.uk shows that January 1 is the most popular day to search for wedding invitations – and there have been more than 7,000 searches for ‘wedding post box’ in the last month alone. Currently eBay.co.uk has nearly 10,000 listings for wedding stationery, from watercolour masterpieces to rustic country invites.

Decorations: With celebrities like the Kardashians favouring colourful balloon structures at social events, brides planning a spring or summer ceremony are following the latest trend for framing the moment, with nearly 1,000 searches for ‘wedding arch’ in the last month.

A wedding arch is a tall, rounded structure — often adorned with fabric or flowers — that is used as the focal point for the ceremony. The bride and groom usually stand underneath the arch, or directly in front of it, when reciting their vows.

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