Easter buying fuels sales at John Lewis

Department store group John Lewis reported strong sales last week (to April 4), achieving growth of 20.9% compared with last year, supported by the earlier fall of Easter.

Easter buying fuels sales at John Lewis

Online posted an increase of 28.2% while shop sales were up by 17.8% versus last year. Top results from John Lewis ‘At Home’ stores came from Chichester, Exeter and Ipswich. For full-line shops Leicester, Liverpool and Southampton were leaders of the pack.

The EHT (Electricals & Home Technology) directorate had its best performance of the year to date with sales up 22.4%. Home completed ‘a good set of directorate results’ with their 18.9% increase.

John Lewis director of store development Tim Harrison said: “Home Accessories and Gifts led the way, powered by Easter buying. Cooking and Dining deserve a mention for capitalising on the opportunity also.”

He continued: “The fall of Easter always requires a couple of weeks to assess our performance. We certainly did well last week and we now need to make the most of the remaining seasonal break. This requires us to be disciplined in our execution and maintain our commercial advantage.”

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