E-commerce sites still poor on product detail

Almost half of Britons now buy products online at least once a week, but websites still have a way to go in improving product information.

E-commerce sites still poor on product detail

A new report by e-commerce specialist eCommera found that 42.6% of people shop online weekly, spending on average £71 a month.

However, almost the same number of online shoppers – 42.2% – complained of bad images and a lack of product detail and other information on websites.

The main reason for shoppers not returning to a website having bought something, cited by 41.8%, was a product failing to match up to its description on the site. Late delivery and poor after-sales service were also common reasons for disappointment.

eCommera says that price and convenience benefits have seen online retailers enjoy growth during the recession.

Check Also

Two new BHETA members

Firstly, Beaumont TM Limited, one of the UK’s largest suppliers of Barware has joined BHETA. …