E-commerce sites still poor on product detail

Almost half of Britons now buy products online at least once a week, but websites still have a way to go in improving product information.

E-commerce sites still poor on product detail

A new report by e-commerce specialist eCommera found that 42.6% of people shop online weekly, spending on average £71 a month.

However, almost the same number of online shoppers – 42.2% – complained of bad images and a lack of product detail and other information on websites.

The main reason for shoppers not returning to a website having bought something, cited by 41.8%, was a product failing to match up to its description on the site. Late delivery and poor after-sales service were also common reasons for disappointment.

eCommera says that price and convenience benefits have seen online retailers enjoy growth during the recession.

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