Dunelm saw pre-tax profit soar by 69% to £46.2m in the half year to January 2.

Dunelm delivers spectacular half year

Dunelm saw pre-tax profit soar by 69% to £46.2m in the half year to January 2.

Dunelm delivers spectacular half year

The out-of-town specialist homewares retailer also pushed revenue up 26% to £254.2m, and grew like-for-like sales by 15.4%. Operating profit put on a massive 76% to reach £45.9m.

Chief executive Will Adderley said the results “reflect the strength of our Simply Value for Money proposition, with our industry-leading depth of choice supported by highly-competitive prices”.

Dunelm is now the third largest homewares retailer in the UK, with a 4.6% share of the homewares market, even though it still has to achieve nationwide coverage. The group has 100 stores, branded Dunelm Mill, of which 90 are out-of-town superstores.

During the period Dunelm opened new superstores in Londonderry, Norwich, Broadstairs, Bridgend, St Helens and Cheltenham, and expects to open five more in the current financial year. The company says it is confident of expanding the chain to at least 150 to 200.

In September it also launched its new on-line platform, which is now as important in sales terms as one of its top 20 stores.

The stores carry around 20,000 products, including kitchenware and home furnishings, while the website offers over 12,000 lines.

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