Dulux Trade has revealed ‘Denim Drift’ as its colour of 2017.
Describing the shade as ‘a beautiful, timeless and versatile grey-blue’, the paint brand said it is the ‘must-have colour in the worlds of interior design, architecture and for the year ahead. It perfectly captures the mood of the moment and is a true embodiment of the way we will live our lives in 2017’.
The company has developed a tonal colour palette to complement Denim Drift, featuring a spectrum of blues and blue-hued tones.
Louise Tod of the Dulux Global Aesthetics Centre, said: “Blue is known to be the world’s favourite colour, cutting across geographic and cultural boundaries.
“There are 10 blues within the palette: five, including Denim Drift, are muted and atmospheric. The remaining five are cleaner, brighter hues that pack more of a punch.
“The whole collection has been designed to be used in combination across different elements of an interior, from the walls to the furniture, furnishings and accessories.
“You can turn the visual impact up with the brighter blues and down with the muted blues, to suit the style and use of a room – and can be sure that none of them will ever look out of place.”
The Colour of the Year for 2017 was announced by Dulux Trade as part of the launch of the annual Colour Futures 2017 trend forecast.
These curated trend palettes, which are informed by a global team of experts, align with four colour stories inspired by the theme of ‘Life in a new light’.
Louise said: “As the world changes, people are taking a fresh look at the everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of experiences. We are incredibly excited that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.”
The four colour stories are: New Romanticism, Shared Individualism, The Working Home and Considered Luxury.