The team behind the Dragons' Den television programme is looking for entrepreneurs from within the housewares industry to feature in its new series.

Dragons seek next big housewares product

The team behind the Dragons’ Den television programme is looking for entrepreneurs from within the housewares industry to feature in its new series.

Dragons seek next big housewares product

Several inventions that have appeared in the show have gone on to be successfully launched into the housewares marketplace. Now, the programme’s Davinia Richardson has contacted HousewaresLive.net, saying it is “searching for business ideas, inventions or products with serious business potential that are investment ready and looking for funding”.

In the BBC show, entrepreneurs with a new idea ask for a cash investment from the team of multi-millionaire “dragons” in return for equity in their business. The dragons are prepared to listen to a pitch for any kind of business but they must be convinced that it will make money.

Ideas, businesses and products that stand a good chance of securing the dragons’ interest have a unique selling point, can be up scaled to make serious money and a potential route to market.

“Dragons’ Den is a challenging place to pitch, but it’s also a genuine business opportunity to secure investment,” Richardson told HousewaresLive.net. “In the most recent series, 15 entrepreneurs accepted offers of investment in the den and plenty more have gone on to find success even without the backing of the dragons.”

The BBC will be auditioning throughout the coming months. Applicants should visit www.bbc.co.uk/dragonsden.

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