They decided to accept an offer of £50,000 from Peter Jones and, a short time before the show went on air, CAT Enterprises were given the exclusive licence to manufacture and sell the product.
Charles Harrison from CAT Enterprises said ” We had a very short lead time to have tools made and create the point of sale image we wanted but the reaction has justified every penny we have invested.”
Harrison went on to say “Consumers were finding our website within minutes of the show finishing and the interest has just grown with all the subsequent PR that followed the involvement of Peter Jones. The great thing is the product is suitable for retailers across such a wide spectrum – housewares, hardware and garden.”
The Wheelie Bin Lid Lifter is available from CAT Enterprises and is supplied in display boxes of 24. A video to support point of sale is also available and can be seen above. All enquiries to firstname.lastname@example.org or phone 01491 826383.