The psychiatrist behind the GB Olympic cycling team will be sharing his secrets of how to perform at the optimum level at the Garden Centre Association's (GCA) annual conference in January.

Dr Steve Peters to give inside track on success at GCA conference

The psychiatrist behind the GB Olympic cycling team will be sharing his secrets of how to perform at the optimum level at the Garden Centre Association’s (GCA) annual conference in January.

Dr Steve Peters, who is a consultant psychiatrist, bestselling author and Head of Sports Psychology for UK Athletics, will be speaking at the conference on Monday, January 27.

Iain Wylie, interim chief executive of the GCA, said: “We are absolutely thrilled Steve will be joining us and sharing his secrets for success. He’s had a fascinating career, working with some of our best-known and most admired athletes including Chris Hoy, Bradley Wiggins and Victoria Pendleton to help them perform at their optimum level.

“As in his bestselling book, ‘The Chimp Paradox’, Steve will be explaining his method to help us understand and control our ‘inner chimp’: the irrational, impulsive, seemingly impossible part of our mind that often holds us back.

“By examining motivation, confidence and communication, he will show that competition is as much in the mind as it is in the field or on the track – or in the garden centre. We can’t wait to hear what he has to say.”

In addition to his success with British cycling, Steve has worked on 12 other Olympic disciplines, as well as Premier League football and English rugby.

The GCA conference, which is sponsored by Davidson Richards and Westland Horticulture, takes place at the Hilton Blackpool Hotel in Blackpool from January 26 until January 29. More than 300 delegates are expected to attend the event.

Iain continued: “Our conference promises to be bigger and better than ever, with a new venue and a really exciting line up of speakers. The conference will focus on both operational side of our industry as well as strategic element of our businesses. There will also be plenty of opportunities to network and socialise.”

The GCA represents nearly 200 garden centres nationwide.

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