Housewares Business-to-business magazine for housewares retailers and their suppliers
A new range of kitchen gadgets and accessories called Jamie Oliver’s Kitchen Kit will be shown at Spring Fair for the first time by DKB Household.
The collection will be featured with products from the other Jamie Oliver brand licensees on the Churchill China stand. According to DKB, this will be the first time a full assortment of Jamie Oliver branded products from all licensees will be exhibited together in the new coordinated packaging style, offering retailers a strong Jamie Oliver brand proposition to create maximum impact in store.
Jamie Oliver’s Kitchen Kit range consists of more than 40 essential products designed in-house by DKB and Jamie Oliver, and combining practicality with contemporary styling.
Key products include Jamie’s Essential Hanging Tools, consisting of a slotted turner, slotted fish slice, ladle with pouring lip, serving spoon and straining spoon. All are manufactured from brushed stainless steel with soft-touch handle detail. They have been designed with ease of use in mind and Jamie Oliver has himself determined the angles and shapes of each tool.
Also within the range are the innovative Twist ‘n’ Slide apple corer, incorporating a twisting lower handle with built-in pusher that easily removes cores, and an all-purpose 3-in-1 peeler with interchangeable vegetable, soft-fruit and julienne blades and a blade storage kit.
The Garlic Slice ‘n’ Press is an ingenious tool to slice and press garlic, with a large bowl for all garlic bulb sizes. There is also a range of kitchen knives with full-tang Japanese stainless steel blades, superior balance and knife names etched onto the end of the handles for easy identification.
A wide range of merchandising material is available to drive sell-through of the range, including a bespoke freestanding display unit with video monitor to play the Kitchen Kit demonstration videos, hanging banners, window stickers and counter-top display unit.
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