Divertimenti reveals new London location

Two-strong housewares chain Divertimenti is moving to a new retail space on London’s Marylebone High Street.

Divertimenti reveals new London location

The premises at 74-75 Marylebone High Street is scheduled to open in mid-October. It replaces the company’s old shop at numbers 33-34, which closed in the summer after 12 years of trading.

Divertimenti managing director Maureen Williams said: “We’re incredibly excited with the move. It’s a fantastic opportunity to take over a great space on a street that has been our home for over a decade.”

Divertimenti will be housed on the ground and mezzanine levels of the shop while sister brand Fired Earth will be located on the lower ground. Maureen Williams added: “It’s a great way to showcase Divertimenti along with Fired Earth. In one location, you can find everything you need for a stunning kitchen, including AGA cookers.”

The space – 4,000sq ft – is equivalent to the previous retail space occupied by Divertimenti. The Marylebone store’s cookery school has been consolidated at Divertimenti’s South Kensington/Knightsbridge flagship branch at 227-229 Brompton Road, which also measures 4,000sq ft.

To celebrate the shop opening, Divertimenti is launching its third Culinary Salon from November 4 to November 6: a three-night event that brings together renowned chefs and food writers. It is also introducing two ‘mini-salons’ – individual events that showcase “the best and the brightest in the food industry” that will be held on November 12 and November 19.

“2014 has been a banner year for us and 2015 promises to be even better,” commented Maureen Williams. In addition to the new store launch, Divertimenti will be unveiling a new website that “helps us truly deliver on our promise to provide the Divertimenti shopping experience no matter where you live”.

Divertimenti celebrated its golden anniversary in 2013. The business was the brainchild of Mike and Suzy Schneideman: passionate foodies who wanted to offer ‘the finest kitchenware, cookware and tableware to Londoners’. In 2005 it was bought by AGA Rangemaster. Key products offered by Divertimenti include cookware, knives & boards, small electricals, tableware, bakeware, kitchenware, cooks’ tools, food and books.

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