In the year that Classic Blue has been named Colour of the Year by The Pantone Color Institute, Denby’s Imperial Blue is commemorating its 30th year anniversary.
The housewares manufacturer said: ‘As popular today as ever, Denby is celebrating this special milestone of a true design classic with a specific campaign centred around its design longevity.
‘The campaign includes online content, images, influencer content and a blog at https://blog.denbypottery.com/2020/01/23/the-blue-trend/ Plus, in a podcast which is due out soon, Denby design director Richard Eaton will discuss the enduring appeal of Imperial Blue.
‘Imperial Blue has evolved over the past three decades, and pieces have been discontinued and launched to meet the changing needs of society. The range was launched with a coffee jug, for instance, but these are no longer used – being replaced with a cafetiere. Today, to meet the demands of ‘bowl culture’, Imperial Blue has an extensive range of bowls.’