Denby takes bronze for river protection

The Denby Pottery Company has been recognised as a River-Friendly Business thanks to its efforts to tackle water pollution and protect local brooks.

Run by charity Trent Rivers Trust (TRT) and backed by the Environment Agency and Severn Trent, the River-Friendly Business accreditation scheme awards businesses based within the Trent catchment Bronze, Silver and Gold status for helping to improve their local water environment.

This year some 10 companies, which together employ more than 2,000 staff within former coalfield areas in parts of Derbyshire and Nottinghamshire, have officially become River-Friendly Businesses.

Denby, which is based in the village of Denby in Derbyshire, achieved Bronze for its work to raise awareness among its 362 staff and by demonstrating the procedures it has in place to prevent pollution.

Representatives from the housewares company accepted the accolade – and a River-Friendly Business plaque – at a ceremony held on November 28 at The Post Mill Centre in South Normanton, Derbyshire attended by representatives of the Environment Agency, local councils and community groups and volunteers who have been taking part in TRT’s wider The River Starts Here initiative.

To become a River-Friendly Business, participating companies take steps to prevent pollution at their premises and work to improve the quality of water in local brooks that lead into the Rivers Amber, Derwent and Erewash. Bronze award winners make staff aware of the campaign and identify steps they can take; Silver winners carry out actions; and Gold winners embed a river-friendly ethos in their business and support other organisations

TRT senior project manager Julie Wozniczka said: “Denby’s historic site has a complex drainage system which they are in process of mapping in detail. They use a lot of water in their processes and are careful about their impact on the water environment. They have a range of risk assessments and procedures to manage risks of spills which helped them achieve Bronze – and we hope they will progress to Silver and Gold over the next year.”

Denby operations director Dean Barlow commented: “We’re delighted to have been presented with this award, which recognises our commitment to continually improving our interaction with the water environment. We fully support the TRT’s initiative to engage local businesses and look forward to continued participation in the scheme.”

Denby environmental officer Daniel Bound

PHOTO: Dean Atkins.

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