The trend for shoppers to prefer buying foods that are both British and locally grown is underlined by new research from Sainsbury's.

Demand for locally-sourced produce grows

The trend for shoppers to prefer buying foods that are both British and locally grown is underlined by new research from Sainsbury’s.

Demand for locally-sourced produce grows

As the British apple season gets underway, the supermarket says that when it comes to buying fruit and vegetables consumers are increasingly demanding home-grown produce.

New research amongst 2,120 adults by Sainsbury’s reveals that buying produce grown locally in Britain is a decisive factor for 74% of supermarket shoppers.

Eighty-four per cent of mothers believe that buying British is an important factor when conducting their weekly shop, and 56% of parents say they prefer their children to eat a British apple.

Sainsbury’s sells more British apples than any other retailer, offering 51 varieties including many rare, traditional British apples that might otherwise become extinct.

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