In the last year there has been a sharp rise in demand for eco-cleaning products, with the supermarket chain reporting a near 45% rise in sales.
In response the retailer is launching an own-label range of seven Eco Active items which, it claims, will help consumers save on existing branded eco-products by at least 50%.
Tesco household goods product developer Sanjeev Kaushal, who developed the range, said: “Demand for eco-cleaning products in the UK is at an all-time high, with shoppers more aware of how they can protect the planet through informed choices that start in their homes.
“Customers tell us they want to buy eco-cleaning products – but they must be effective, affordable, easily available and independently certified to not harm the environment.
“They also want complete transparency on how the items are produced, the ingredients they contain and the impact they have on the environment. We believe our new range answers all that criteria.”
Eco Active products are made from plant-based, non-toxic, bio-degradable ingredients. They are recyclable, with the bottles containing up to 45% recycled plastic. The items have also been independently tested and certified by the EU Ecolabel (established in 1992 by the European Commission to identify products and services which reduce environmental impact).
The range, which comprises washing up liquid, two fabric conditioners, two laundry detergents, toilet cleaner and a multi-surface cleaner, will be on sale in more than 500 Tesco stores across the UK, retailing between £1 and £4.