The supermarket chain has reported that in the last year, demand for eco-cleaning products that are environmentally-friendly and have not been tested on animals has rocketed, with the retailer seeing an 80% rise in sales.
As well as being better for the planet, many of these products are also being bought because more Brits are looking for cleaning fluids that are kinder to their skin.
Tesco said that according to recent studies nearly 40% of UK households restrict their use of cleaning products due to skin conditions or allergies (PAD Consumer Segmentation Research 2018) and 25% of UK consumers suffer from skin disease such as eczema, dermatitis or psoriasis (Annals of Nutrition and Metabolism 2015 and Psoriasis Association)
Tesco household goods buying manager Will Etherington commented: “Brits are becoming more aware not only of what they put in their bodies but also on and around their bodies.
“Demand for eco-cleaning products in the UK is at an all-time high, with social media helping to make people more aware of how they can protect the planet through informed choices that start in their homes.
“Using greener cleaning products which are made from plant-based ingredients – and not the commonly used petroleum – can make a considerable difference to both the environment and to the planet’s energy resources.”
In response to this demand, Tesco has worked with eco-cleaning product manufacturer Method to co-create a vegan range called Method Naked. Included in the range of products (which are all fragrance-free and have not been tested on animals) are a washing up liquid, hand wash, hand wash gel and multi-purpose surface cleaner.
Will added: “Customers told us that they wanted eco-cleaning products but that they had to be effective and easily available from a manufacturer with strong green credentials. They also wanted complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment and their families.”