Demand for bakeware shows strong growth for What More UK

What More UK, the Altham based housewares manufacturer, has experienced strong growth in demand for its home bakeware products.

Since lockdown was imposed in the UK on 23 March, the country has had to find new ways to keep busy. This has led to an increased interest in home cooking and especially baking and What More UK has had to start running night shifts to keep up with the demand.

Tony Grimshaw OBE is a company director at What More UK said: “It’s great that people are remembering the traditional skills of home baking. If there’s one good thing that comes out of this national crisis, it’ll be a generation of kids who learnt how to cook a decent meal by watching their parents in the kitchen, like it used to be in the days before takeaways, microwave meals and TV dinners.”

The home baking sector in the UK has been growing for some years now. Probably spurred on by cookery programmes like the Great British Bake Off, which has now run to 10 series and spawned a number of spin offs, like the Junior Bake Off, and the Comic Relief Specials.

The growing interest in home baking is great news for everyone. It shows that the British nation are regaining a bit of pride in the national cuisine. We’ve come a long way since the post-war days of shortages and rationing. Those who criticise English food seem to have forgotten about home baking. There’s nothing much more traditional than a delicious Victoria Sponge, or a hearty steak and kidney pie.

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