For the first time in her career, Delia Smith has come together with two British manufacturers to create a new bakeware offer.
Delia and the team at the newly-created Deliaonline cookery school, which launches at the end of this month, have joined forces with Alan Silverwood to produce a new range of 12 items of bakeware.
At the same time, she has come together with Falcon Products for the launch of a specially-produced new range of Bake-O-Glide cake tin liners.
Both lines are being introduced at this week’s Spring Fair at Birmingham’s NEC, with Delia visiting the fair tomorrow, Monday. She will also be in the CookLive! Theatre at 2pm, doing a Q&A session with one of the show’s presenters.
Bakeware by Silverwood, the long-established, Birmingham-based family firm, features a special finish that improves the pieces with use. Delia – the UK’s best-selling cookery writer – says the new collection was created after many frustrating years of having constantly to re-jig cake recipes when the required tin sizes became no longer available.
“More often than not, cake recipes fail when people are not using the correct tin for the mixture they have made,” she says. “A classic sponge cake mixture using two eggs and a 115g mixture needs an 18cm tin, while three eggs and 175g mixture demands a 20cm tin.
“Another key point is they need to be 4cm deep to encourage the cake to rise properly. We have taken the stress out of sourcing the right tins with this new collection, and we’re delighted to be in partnership with Silverwood, which is such a high-quality British manufacturer.”
A demonstration of how much care goes into making the tins will be available to view on www.deliaonline.com later this month.
The new Bake-O-Glide cake tin liners from Falcon Products, based in Haslingden, Lancashire, have been created to complement the new Deliaonline Silverwood bakeware. In silver, the liners have been specially designed to fit the bakeware items.
Both collections will initially be made available through 500 independent stockists, which will be listed on www.deliaonline.com.
The Deliaonline cookery school will be launched on February 28 on the website, and Delia’s new book, Delia’s Cakes, will be published by Hodder & Stoughton on the same day.