The 80,000sq ft store in Hertfordshire, which opened in August 2017, was the first in the department store group’s estate to showcase its new ‘Redesigned Strategy’ which aims to make shopping ‘confidence boosting, sociable and fun’.
The retailer said: ‘This is something which can be seen throughout the store. From how the space is planned to the fixtures used, the store design is exclusive to Stevenage – so much so that there isn’t a single fitting there that can be found in any other Debenhams.’
Employing more than 80 staff, the store features an extensive homeware department; a beauty hall featuring eight cosmetic houses including Kat Von D, Urban Decay and Benefit; curated Designers at Debenhams ranges including J by Jasper Conran and Savannah Miller; and a variety of dining options including Nandos, Patisserie Valerie, Costa and Creams.
Debenhams Stevenage store manager Gail Chandler said: “We’re thrilled to win the ‘Best New Store’ award. Since opening, the team and I have thoroughly enjoyed welcoming the local community to their new style Debenhams store.”