Debenhams expands in Middle East

Debenhams has opened two new stores in the Middle East, taking its store total in the region to 29 across eight countries.

On September 5, the department store group launched a branch trading on 34,374sq ft in Oman within the newly-opened Mall Of Muscat.

On September 4, the retailer opened in The Galleria Al Maryah Island in Abu Dhabi. Trading on two floors across 75,073sq ft, this is Debenhams’ sixth store in the UAE with partner Alshaya.

Both stores follow the ‘Debenhams Redesigned’ concept showcased at Debenhams’ Hertfordshire branch in Watford. Customers will enjoy exclusive access to the Designers at Debenhams range, featuring British fashion designers such as Jasper Conran, Julien MacDonald, Preen and Savannah Miller.

The stores will also carry Debenhams’ in-house brands such as Principles, Maine, Racing Green and Bluezoo as well as a variety of international fashion and beauty brands, such as Levi’s, American Eagle and Calvin Klein. In-store services include personal shopping, beauty treatment rooms and casual dining options.

These openings take Debenhams’ international franchise business to 57 stores in 20 countries.

Debenhams Director of Digital & International Jess Shepherd commented: “Our customers in Middle Eastern markets now have two more locations to shop with us in malls that represent the best of shopping in the region. Our long-standing partnership with Alshaya continues to present expansion opportunities in a region where our mix of Designer and high street British brands resonates well with local customers.”

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