Chocolate of all types remains the most popular confectionery flavour – but dark chocolate is the fastest growing.
The new Future Flavor Trends in Food report from Business Insights reveals that last year variations on chocolate dominated the top 20 flavours within product launches. Traditional fruit flavours, along with mint, nuts, cream, caramel and vanilla also featured.
However, when it comes to growth rates, dark chocolate tops the list, followed by wafer, hazelnut, peppermint, mango, marzipan, licorice, bitter chocolate, spearmint and cranberry.
At the other end of the scale, milk chocolate is losing most ground. Others on the list of the 10 fastest-decreasing flavours are peanut butter, sour, grape, white chocolate, cherry, fruit, blue raspberry, strawberry and praline.
The report says that the confectionery market appears to be moving towards mature and adult flavours and away from those aimed at children. This may be based on a desire to reduce dependence on the children’s market because of the ethical issues connected with it.