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A letter from a long-time customer has inspired Lakeland to recreate the design of its vintage style citrus juicer.
Jenny Parnham wrote to the housewares chain describing a vintage juicer that had been in her family since at least the 1950s. She still used it regularly and wondered if Lakeland could introduce one to its range.
Customer ambassador Wendy Miranda contacted Jenny and asked if Lakeland could borrow it and put it to the test.
Jenny said: “I wouldn’t have parted with it for just anybody, but since it was Lakeland… Over the years I’ve spotted other products in the catalogue that have been developed from things people found in their mum’s or nan’s kitchens, and I thought this juice press deserved the same.”
Lakeland was ‘amazed’ at how easy the juicer was to use and set to work recreating the design from scratch. The buying team looked at every detail, even down to the way the aluminium was tumbled with rubber pellets to get just the right colour and patina.
The end result is the Lakeland Vintage Style Citrus Press: a die cast aluminium product measuring 22 x 11 25cm H.
Lakeland said: “The user pops citrus halves into the hopper and lightly presses down on the large ergonomic handle to get every bit of juice straight into the glass with very little effort. And there’s a removable grid to catch all the pips.
“Suitable for use with lemons, limes, oranges and even grapefruits, its vintage style makes something of a statement in the kitchen, and we hope our model will be passed down through the generations, just like Jenny’s has been.”
The company added: “We’re so grateful to Jenny for getting in touch with us – and we’d like to sincerely thank her for trusting Lakeland to introduce this fantastic juice press to a new generation.”
Read more at http://blog.lakeland.co.uk/citruspress/
Lakeland Vintage Style Citrus Press
